Candidates tend to underestimate the points they gain from undertaking research on a company before they go for an interview. With most companies having a website, a lot of candidates just go to the site but you can do so much more to enhance your chances of gaining the role:
1. Try and get some of their brochures and take these with you when you go to the interview. Make sure the client knows you have it with you, refer to it , ask questions – it indicates huge interest and can only do you good with the client.
2. If the role is in a call centre, ring up their 0800 number and pose as a customer. Don’t be afraid to let the client know you did this – action like this indicates a real interest in the vacancy.
3. Look in the hard copy yellow pages – you will see who their competitors are, how many branches they have, what they specialise in. You may not pick up this information from the internet as quickly or easily. Remember a full page ad in the yellow pages costs a lot of money.
4. Speak to people you know who are in the industry – amazing what scuttlebutt you can pick up on the grapevine.
5. If quite a high profile organisation, search news on google – you can search this on last day, week, month – so you look really informed of recent developments that may not have got to their website yet.
6. Check out if the organisation has a presence on facebook (www.facebook.com) or search the company function on www.linkedin.com and see who else works there.
All of this is a waste of time if you don’t let the client know what you know about them. Ask relevant questions and use any opportunity to let them know you have been researching them.
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