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Monday, February 14, 2011

Attracting and retaining talent

Commenting on this article: http://www.hcamag.com/news/companies-view-talent-as-biggest-obstacle-to-future-growth/81594

Attracting and retaining talent is a serious concern to many companies around NZ. The job market is inflated with talented and qualified candidates as well as graduates, entry level / school leavers, unqualified candidates and etc.


So how do you measure and attract talent to your company? The "old" tools like Seek, TradeMe Jobs and newspapers result in a huge volume of applicants, but does it result in quality? And by quality, I mean candidates whose skills and experience match the role advertised.

A job ad, like any other ad, needs to communicate to candidates what the job is all about. It needs to reflect the company's culture and environment. It needs to "sell" the role. 

Similarly, as a candidate, it is your duty to carefully read through job ads and only apply if you absolutely 100% positive about that role. And applying for 50 jobs in the one week is not a good look. It's not about quantity, it's also about quality. You may think "the more jobs I apply for, the more chances I have of finding a job", but it doesn't necessarily work that way! Do some work, research the company's you have applied to join. Try to apply for a maximum of 5 roles at a stage. Print the ad and keep a record of any email and phone call made. CALL PEOPLE! Put a voice to a name! Odds are that the job market has an abundance of candidates with a similar or better experience then you. Stand out. Make yourself heard. Be different! After doing your homework, call the company and tell them you pitch. Sell yourself. Make it brief. 

About retaining talent... well, how do you do it? I guess if you have a good work environment and a culture of demonstrating appreciation to employees, you have a good chance of retaining talent. 

From a candidates perspective, what kind of incentives would you want from an employer? What would make you loyal and happy in your work?



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